Business Management and Enterprise (ATAR)
Course Code: AEBME/ATBME
Domain: Humanities and Social Sciences (HASS)
Timetable: Semester 1 and 2
Length of Course: 2 Years
The Business Management and Enterprise (ATAR) course gives students the opportunity to understand how
vital business is to individuals and society, and how it impacts on many aspects of our lives. Business has a
complex and dynamic organisational structure that requires a combination of skills, aptitude, creativity,
initiative and enterprise to operate effectively. In a constantly changing world, individuals, businesses and
nations must adapt their position in an increasingly global economy and generate the wealth to sustain
economic growth. To do this, business requires people with strategic vision who are enterprising, innovative
and creative. This course focuses on the development of these skills within the business cycle of day-to-day
running and continuing viability and expansion of a business. Exposure to a wide range of business activities,
management strategies and an understanding of enterprise, helps students to appreciate the significance of
their role as both participants and consumers in the business world.
The Business Management and Enterprise (ATAR) course aims to prepare all students for a future where they
will need to identify possibilities and create opportunities within a business environment. This course
provides students with the ability to make sound and ethical business decisions based on critical thinking, in
line with their own and societal values.
The course equips students to proactively participate in the dynamic world of business, behave responsibly
and demonstrate integrity in business activities.
The focus of this unit is on success in business at a national level. It explores what it takes to be successful
beyond the initial start-up stage. Students investigate the features of successful marketing campaigns and
report on how businesses succeed and prosper through methods, such as expansion in products, market
share or diversification. The unit explores how the marketing plan contributes to the overall business plan.
The focus of this unit is on business growth and the challenges faced by businesses expanding at a national
level. The unit explores issues in the business environment, including the importance of intellectual property
in protecting business ideas. The unit addresses the significance of employee motivation and the
development of a business plan in the overall success of expansion.
The focus of this unit is on strategic international business growth. The unit explores the need for global
expansion and change management. It also addresses the opportunities provided by the global environment
and the factors that drive international business development.
The focus of this unit is on global business operations. The unit explores how businesses operate strategically
and examines the features and traits of successful management. It addresses the significance of strategic
planning and the concept of competitive advantage.
Students undertaking this course may wish to consider tertiary studies in:
- Business Certificates
- Hospitality and Tourism
- Marketing and Public Relations
This course suits direct workforce entry into the following:
- Human Resources
Estimated Charges: $65 per year