Business Management and Enterprise (ATAR)
Course Code: AEBME/ATBME
Domain: Humanities and Social Sciences (HASS)
Timetable: Semester 1 and 2
Length of Course: 2 Years
Unit Information
The Business Management and Enterprise (ATAR) course gives students the opportunity to understand how
vital business is to individuals and society, and how it impacts on many aspects of our lives. Business has a
complex and dynamic organisational structure that requires a combination of skills, aptitude, creativity,
initiative and enterprise to operate effectively. In a constantly changing world, individuals, businesses and
nations must adapt their position in an increasingly global economy and generate the wealth to sustain
economic growth. To do this, business requires people with strategic vision who are enterprising, innovative
and creative. This course focuses on the development of these skills within the business cycle of day-to-day
running and continuing viability and expansion of a business. Exposure to a wide range of business activities,
management strategies and an understanding of enterprise, helps students to appreciate the significance of
their role as both participants and consumers in the business world.
The Business Management and Enterprise (ATAR) course aims to prepare all students for a future where they
will need to identify possibilities and create opportunities within a business environment. This course
provides students with the ability to make sound and ethical business decisions based on critical thinking, in
line with their own and societal values.
The course equips students to proactively participate in the dynamic world of business, behave responsibly
and demonstrate integrity in business activities.
Year 11
Unit One
Students will initially study the concepts, structures and factors underpinning business performance on a national level. Specific content area includes marketing, leadership, management, organisational practices, and structures. Once students have gained an understanding of how businesses function, they will explore the relationships between business and society. Successful marketing campaigns will be analysed – what makes them successful? They will explore how economic environments, government policies, legal requirements and society’s beliefs and values impact business.
Unit Two
Students will learn how to apply business skills, tools, and processes to effectively manage and grow businesses on a national level. This will require the demonstration of effective interpersonal skills, and the investigation and evaluation of innovative and enterprising opportunities. Intellectual property, employee motivation and successful business plans will be studied. Learning experiences will typically include case studies, current affairs, marketing plans and financial data.
Year 12
Unit Three
The focus of this unit is on strategic international business growth. The unit explores the need for global
expansion and change management. It also addresses the opportunities provided by the global environment
and the factors that drive international business development.
Unit Four
The focus of this unit is on global business operations. The unit explores how businesses operate strategically
and examines the features and traits of successful management. It addresses the significance of strategic
planning and the concept of competitive advantage.
Pathway Information
Tertiary
Workforce
Students undertaking this course may wish to consider tertiary studies in:
- Bachelor of Business
- Bachelor of Commerce, Marketing, Advertising and Public Relations
- Bachelor of Philosophy, Politics and Economics
This course suits direct workforce entry into the following:
- Administration
- Copywriting
- Human Resources
- Retail
- Hospitality
Additional Information
Estimated Charges: $45 per year